1p plus card / Personal Project / 2009
uPlus1
The Challenge.
The Solution.

How to encourage donation & figure out the problem of 1p.

In 2005, it made $730 million in profit. But pennies are being targeted as the big loser for the mint. It costs the government 1.4 cents for every penny produced. Multiply that by 7 or 8 billion pennies made each year and it comes to a $20 million loss.

About 67% people don't use penny anymore. It is just a nuisance.

Most people donate with a change(1p-10p) to the charity box.

1p+ card collects your useless change to help other people.

The 1p plus card charges you more money to remove the tag of price and donate.
The card record your donation activity.